Wednesday, March 17, 2010
Burger King: Whopper Face (Have it Your Way)
This is a very cool way of utilizing digital magic in-store to solve a pretty big business challenge. Made To Order; McDonald’s has spent tens of millions on trying to tell you this over the past year or so, and Burger King (in Brazil) is now trying to remind you that’s how they do it too, and that every burger is made just for you!
The solution was simple: take one cashier+one hidden camera+one printer = custom burger!
Of course, I'm not endorsing burgers especially right after my fitness post. I'm posting this to display how customized advertising has now become.